With your standard, conventional CV, the intent is to let the words entirely, sell yourself to prospective employers. However, for those of you in Advertising, Media, Software, Arts, Graphics and/or Multimedia, a creative CV is a way to stand out and actually immediately evidence your claims. Content is always the most important factor and so you shouldn’t just include something because it looks good. This being said, the aesthetics, uniqueness and usability can really launch yourself to the top of the shortlist, if you choose to produce one.
The first factor to think about when you are producing your creative CV is the clarity of the information. Is the visual manner in which the information set out easily legible and is the layout appropriate? As your intention may be to show that you are a virtuoso of Adobe Photoshop, you must ensure the CV is clear and easy to grasp, as you would with any marketing publication. This removes nothing from your creativity as all effective creativity should still be easy to read and understand.
You presumably want to make your CV unique and eye-catching. A popular and sleek looking design you can really personalise is infographics. Producing an A4 sized page or a long web-page, you can add charts (pie, bar, etc) to quantify your skills and endeavours. A popular choice, you can really take advantage of the visual aspects in your own distinctive way. Simplistic but graphically advanced designs are a great and safe route to take.
It’s good to show your creativity in two ways; your capability to use the system or media you are trained, experienced or wish to work in (i.e. Illustrator, Java, Flash, Dreamweaver, Photoshop, etc.) but also your creativity to come up with ideas. For example, a favourite I’ve seen was an ‘Evolution of Man’ style chronology in which the individual listed their earliest education under the pre-historical ape and the most recent, advanced experience under the modern man, and everything between. Another example is a small vector covered poster with a cut out business card. (Don’t steal these ideas; they’re for inspiration!)
Digitally accessible CVs are advantageous because, depending on your ability which is clearly what you’re trying to show, there are no real limitations to what you can produce. So for a multi-disciplinary designer, you could produce a game/app/digital and online source, like this extremely popular example from Robby Leonardi. http://www.rleonardi.com/interactive-resume/ A truly ingenious and innovative concept, it succeeds to provide the individual accessing it with the relevant information in a quick and engaging manner.
All of the above described examples are great because they can all be stored easily; either digitally or paper-based. This is in direct contrast to uber artsy CV creations of the ‘weird and wonderful’ (depending on your opinion). So a meticulously painted shoe with finely scripted skills and experience or a jam jar stuffed with cut-outs of different information, over eccentric creations like these may impress some but could easily put off many. (Both of these are genuine examples!) It’s all relative to the industry and type of company you’re applying to. And the risk you want to take.