Job Hunting with Social Media

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  • If Facebook were a country it would be the world’s 3rd largest.
  • 93% of marketers use social media for their business.
  • 91% of employers use social media to screen prospective candidates.
  • 95% of companies using social media for recruitment use LinkedIn.

Social media is now the number one activity on the internet. With 90% of companies using networks such as Facebook, Twitter and LinkedIn for recruitment, it is vital that you utilise social media when job hunting. By harnessing the power of social media you could greatly increase your chance of bagging that dream job.


LinkedIn is typically used by professionals to network, with your profile acting as your online CV. Therefore, it is important to ensure that your profile is up to scratch and written clearly and concisely. Also, the more ‘complete’ your profile is the higher you are ranked in search results, which means you will become more visible to recruiters.

Once your profile is complete you can begin to develop your network and connect with individuals within your chosen industry. But stop there hasty! Don’t get carried away and connect with loads of random companies from different industries! That won’t get you anywhere. It’ll only leave your news feed flooded with updates from companies that you aren’t really interested in. Also, what image do you think this portrays to potential employers? Following loads of random teaching organisations when you’re claiming that your passion lies in marketing doesn’t exactly portray commitment to your industry, now, does it? So think carefully about who you follow.

You can also ask for recommendations from the people that you know or have worked with in the past. This will act as a form of reference and will enhance your employability. You can also request that your connections endorse your skills, making your profile much more convincing. Other steps that you can take include:

How being nosey on LinkedIn got me a job

Last September, after  three months of graduate job hunting, I was finally offered an interview at a small company in Coventry. As a very niche and newly established organisation I was intrigued to find out more, so I found them on LinkedIn. Little did I know that LinkedIn has a feature that allows you to see who has viewed your profile, which alerted the company director that I had viewed their profile prior to the interview. Impressed by my initiative, the employer praised me and offered me the job! Whilst this won’t work in all instances, it certainly demonstrates how combining inquisitiveness with social media can play a role in helping you to stand out from the crowd.

Facebook’s not just for sharing drunken uni pictures! 

Most people tend to use Facebook to keep in touch with friends and document their personal lives. If you spend a lot of time on this networking site then why not use it for job hunting too? Simply ‘like’ company pages that you’re interested in and receive updates and job opportunities straight to your news feed. You can also request to receive notifications when a company posts a new status to guarantee that you don’t miss anything! Additionally, once a job arises you can use your up-to-date knowledge of their recent activities and events to impress the employer and enhance your application.

Use the world of Twitter

There are few ways that you can use Twitter in your job search. Start by tweeting about your job hunt and asking others to retweet your posts to circulate the message that you’re looking for work. You never know,  if a relevant opportunity arises you could be at the forefront of someone’s mind. However, don’t just sporadically tweet messages to hundreds of employers. Your activity on social media can be seen (and judged) by all, and doing this could lead to difficulty convincing employers of your commitment to one area.

Finally, by following graduate careers accounts on twitter such as @gradcracker @jobsacuk @medianationuk and @graduatejobsuk, and also accounts that specialise in recruiting for positions within your industry, you can be among the first to know about the latest news and vacancies. Also, follow @covunicareers for job vacancy updates!

Blog into a job

Why not set up a blog based on a passion or interest that you have and impress an employer with your enthusiasm towards your chosen industry. If you keep it clean and professional then you can add the link to you LinkedIn profile, CV, and even promote it across your other social media platforms. Blogging will be particularly beneficial if your future career lies in the creative industry and involves social media, such as an Online Marketing Executive. Finally, setting up a blog allows you to follow other bloggers who post about topics in your chosen area. This will help you to get new ideas for topics and gain an insight into other people’s thoughts on current issues.

The main platforms to set up your blog are on WordPress, Tumblr, Flickr or Blogspot – all of which vary in many ways so you may want to do some research first to decide which platform suits you.

Video CV – Meet the Real Me

Why not go the extra mile and create your very own video CV? By uploading your video CV to not only can you present your skills, experience and knowledge, but can let a bit of your personality shine through too. Meet the Real Me also allows you to send your video CV directly to employers, and to also be hunted by recruiters! Think of it as a sales pitch at a job interview – be professional, prepared and practice! Dress smartly, maintain eye contact, ensure that the camera is clear and positioned correctly, make sure you’re in a quiet environment, and most importantly, smile! It may be a good idea to send it to your friends and family first to get their opinion before posting it on the network for all to see!

Michelle :)


Posted on May 2, 2013, in Graduates, Job hunting, Social Media and tagged , , , , , . Bookmark the permalink. 1 Comment.

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